Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Gruma, S.A.B. de C.V., 2015
www.gruma.com, GMK
Headquartered in Monterrey, Mexico, Gruma is the largest tortilla producer in the world. Gruma uses corn flour, wheat flour and other products to produce grits, cereals, tortilla chips, taco shells, sauces, snacks, pasta, potato chips, and more. Top Gruma food brand names are Mission, Guerrero, Calidad, Maseca, and Tortimasa. The company also produces Tortec and Batitech machines that produce tortilla and tortilla chips that are sold to restaurants, supermarkets, and other food-service providers. One special feature of Gruma’s machines and products is it uses a dry production method rather than using wet dough. Gruma’s method yields lower costs and superior product uniformity. Over the last 10 years, ...
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