4 The Internal Assessment
Learning Objectives
After studying this chapter, you should be able to do the following:
4-1. Describe the nature and role of an internal assessment in formulating strategies.
4-2. Discuss why organizational culture is so important in formulating strategies.
4-4. Identify the basic functions of marketing and their relevance in formulating strategies.
4-5. Discuss the nature and role of finance/accounting in formulating strategies.
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