Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Internal Issues

Organizational Structure

Based on the company’s website and most recent Form 10K, Cinemark has no divisions by region and in fact no divisions at all, yet the firm has a COO, as indicated in Exhibit 1. Analysts do not consider the Cinemark structure to be effective or efficient.

Exhibit 1

Cinemark Organizational Chart

Source: Based on company documents.

Figure 1 Full Alternative Text

Vision/Mission

Cinemark does not provide a written vision statement. However the following mission statement was taken from its website:

Cinemark has a unique operating philosophy which combines finding the right markets in which to expand, having ...