Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
External Issues
Types of Beer
Beers are often categorized into these broad categories: premium, sub-premium, super premium, adult beverages, malt liquor, and craft beer. Premium beer is the largest and most popular category in the United States. Premium brands include Budweiser, Coors Light, Miller High Life, and others. They are sold in the United States in bulk packaging ranging from 6 to 30 packs. The category represents 42 percent of all beer sales in the states, although this category has seen declining recently in sales. Globally, in many emerging markets, customers who are used to sub-premium beers are trading up to the premium beer category. Sub-premium beers are generally more affordable than their premium counterparts and include brands ...
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