Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
External Issues
The recreational vehicle industry has been one of the most consistent performers in terms of stock price over the last 5 years, led by Polaris. However, in 2014, the industry lagged the SP-500 with an annual return of 5 percent compared to 17 percent as of December 2014. Financial performance was dragged down mostly by Arctic Cat’s stock depreciation from $60 a share in late 2013 to $30 a share in late 2014. Even with Artic Cat’s struggles recently, the company and industry has done well, with 24 and 29 percent annualized returns over 5 and 3-year periods, respectively, compared to the SP-500 returns of 15 and 21 percent annualized over the same time frame. That’s pretty amazing for what some analysts saying is a bunch of companies ...
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