Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Future
Many analysts suggest that AB InBev NV could and should acquire SABMiller, the world’s number-two brewer by revenue. Anheuser desires more global exposure and SABMiller already holds 57 percent of the newly created Coca-Cola Beverages Africa company (Coke owns 11.3 percent). The remaining portion is owned by Gutsche Family Investments, a major shareholder in Coke’s African bottling operations. It is unclear at this point whether SABMiller’s board of directors and shareholders would welcome an buyout offer from Anheuser, but it is clear that SABMiller needs a clear strategic plan going forward to assure it gets the highest offer possible if a buyout offer is to come soon. Develop a compelling 3-year strategic plan for SABMiller.
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