Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
SABMiller plc, 2015
www.sabmiller.com, SAB. L
Headquartered in London, United Kingdom, SABMiller is a beer and soft-drink company that employs about 70,000 in over 80 countries. In SABMiller’s fiscal year ending March 31, 2014, the company sold over 315 million hectoliters (8.3 billion gallons) of beer, generating revenues of $26.72 billion, making the firm the second-largest brewer in the world, trailing only Anheuser-Busch InBev. In total, SABMiller produces over 200 styles of beers, including famous brands Peroni from Italy, Pilsner Urquell from the Czech Republic, Miller Genuine Draft from the United States, and many more. The firm owns a 57 percent share of MillerCoors. SAB Miller also produces its own soft-drink brands, and is one of the ...
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