Strategic Marketing Issues

Countless marketing variables affect the success or failure of strategy implementation efforts. Some strategic marketing issues or decisions are as follows:

  1. How to make advertisements more interactive to be more effective

  2. How to take advantage of Facebook and Twitter conservations about the company and industry

  3. To use exclusive dealerships or multiple channels of distribution

  4. To use heavy, light, or no TV advertising versus online advertising

  5. To limit (or not) the share of business done with a single customer

  6. To be a price leader or a price follower

  7. To offer a complete or limited warranty

  8. To reward salespeople based on straight salary, commission, or a combination salary and commission

Three marketing activities especially ...

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