Part 4 Strategy Evaluation
9 Strategy Review, Evaluation, and Control
Learning Objectives
After studying this chapter, you should be able to do the following:
9-1. Discuss the strategy-evaluation process, criteria, and methods used.
9-2. Discuss three activities that comprise strategy evaluation.
9-4. Identify and describe published sources of strategy-evaluation information.
9-5. Identify and describe six characteristics of an effective strategy-evaluation system.
9-6. Discuss the nature and role of contingency planning in strategy evaluation.
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