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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Assurance of Learning Exercises

Exercise 1A Compare Business Strategy with Military Strategy

Purpose

This exercise will enable you to compare and contrast military strategy with business strategy because in many ways, operating a business is similar to conducting a military campaign. Many strategic-management concepts evolved from the military. Napoleon Bonaparte listed 115 maxims for military strategy. U.S. Civil War General Nathan Bedford Forrest, however, had only one strategic principle: “to git thar furst with the most men” (to get there first with the most men). The strategy concepts given as essential in the United States Army’s Field Manual (FM-3-0) of Military Operations (sections 4–32 to 4–39) says there are nine key military strategy ...

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Publisher Resources

ISBN: 9780134167848