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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

History

Marriott traces its roots to an A&W root beer stand founded by Willard Marriott and his wife Alice in 1927 in Washington, DC. The following year, the Marriotts added hot food items to their menu and the new business name became Hot Shoppes. By 1957, the business had grown large enough to become a public offering selling out of stock within 2 hours at the opening price of $10.25 per share. Using capital from the sale of stock, Marriott opened its first hotel the same year in Arlington, Virginia, with 325 rooms. The firm experienced growth in the domestic market and international market over the next two decades, even opening an additional fast-food restaurant and forming a partnership with Sun Line cruise ships.

In 1983, Marriott introduced ...

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Publisher Resources

ISBN: 9780134167848