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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Cinemark Holdings, Inc., 2015

www.cinemark.com, CNK

Headquartered in Plano, Texas, Cinemark Holdings is one of the leaders in the movie theater business with over 465 theaters and 5,000 screens in the United States and Latin America (and Taiwan), making it the third-largest in the United States and the largest in Brazil and Argentina. The company operates in two segments—United States and International, with all international business contained within Mexico, Central America, South America, and Taiwan. In total, Cinemark operates 334 theaters in the United States with 4,457 screens in 39 states and 148 theaters, and over 1,106 in 13 Latin American nations, including a presence in 14 of the top 15 South American markets. Cinemark competes with ...

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Publisher Resources

ISBN: 9780134167848