Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Transitioning from Formulating to Implementing Strategies

The strategy-implementation stage of strategic management is revealed in Figure 7-1, as illustrated with white shading. Successful strategy formulation does not guarantee successful strategy implementation. It is always more difficult to do something (strategy implementation) than to say you are going to do it (strategy formulation)! Although inextricably linked, strategy implementation is fundamentally different from strategy formulation.

Figure 7-1

Comprehensive Strategic-Management Model

Source: Fred R. David, “How Companies Define Their Mission,” Long Range Planning 22, no. 3 (June ...