January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Key Terms and Concepts
book value (p. 265)
convertible bonds (p. 254)
data mining (p. 249)
demand void (p. 251)
EPS/EBIT analysis (p. 254)
market capitalization (p. 265)
market segment (p. 251)
market segmentation (p. 247)
market value (p. 265)
perceptual mapping (p. 250)
product positioning (p. 250)
treasury stock (p. 254)
vacant niche (p. 250)
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.