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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

The Cohesion Case The Hershey Company, 2015

by Forest R. David and Meredith E. David

www.hersheys.com, HSY

Headquartered in Hershey, Pennsylvania, Hershey Company is the largest chocolate producer in North America and a confectionary leader worldwide, with over 80 brands, annual revenues over $7 billion, about 20,000 employees, and operations in about 80 countries. Hershey offers chocolates as well as other candies, mints, and chewing gum. Notable products include Hershey Kisses, Mr. Goodbar, Twizzlers, Jolly Ranchers, Ice Breakers, and, what may be the best-selling candy bar on the planet—Reese’s, a Hershey brand that recently became an official ...

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Publisher Resources

ISBN: 9780134167848