Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Future
In early 2015, Marriott and IBM announced a deal to move 80 percent of Marriott’s old-school technology to what’s known as a “hybrid” cloud built by IBM. That means Marriott will use IBM’s cloud to host apps that it doesn’t want to host. Marriott will keep its data centers but will update them to use the latest cloud technology. Marriott’s infrastructure supports over 4,000 locations worldwide. This deal was similar to the $500 million, 6-year deal IBM signed a year ago with insurance giant The Hartford.
IBM’s three initiatives focus on the cloud, big data, and systems of engagement, but the future of those industries is uncertain. In fiscal 2014, IBM divested its Customer Care BPO and System x businesses. Company revenues fell 11 percent ...
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