Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

The Strategy Analysis and Choice Process

As indicated by Figure 6-1 with white shading, this chapter focuses on generating and evaluating alternative strategies, as well as selecting strategies to pursue. Strategy analysis and choice seek to determine alternative courses of action that could best enable the firm to achieve its mission and objectives. The firm’s present strategies, objectives, vision, and mission, coupled with the external and internal audit information, provide a basis for generating and evaluating feasible alternative strategies. This systematic approach is the best way to avoid an organizational crisis. Rudin’s Law states, “When a crisis forces choosing among alternatives, most people choose the worst possible one.”

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