Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
History
Mr. Jay Walker founded priceline.com in 1997 with its famous Name Your Own Price service. In 1999, Priceline had an initial public offering (IPO) and on the very first day reached a $12.9 billion market value, the highest first-day value for a corporation at that time. In 2004, Priceline entered the retail hotel business by acquiring a major share in TravelWeb and ActiveHotels.com, a leading online hotel-booking service in Europe. In 2005, Priceline acquired Booking.com, the leading hotel-booking website in Europe, and the world’s largest accommodations website today, and combined it with ActiveHotels. In 2010, Priceline surpassed Expedia as the world’s largest online hotel service, and in 2013, it acquired KAYAK, a travel search company. ...
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