Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Preparing a Written Case Analysis
In addition to asking you to prepare a case for class discussion, your professor could ask you to prepare a written case analysis. Written reports are generally more structured and more detailed than an oral presentation. Always avoid using jargon, vague or redundant words, acronyms, abbreviations, sexist language, and ethnic or racial slurs. And watch your spelling! Use short sentences and paragraphs and simple words and phrases. Use quite a few subheadings. Arrange issues and ideas from the most important to the least important. Use the active voice rather than the passive voice for all verbs; for example, say “Our team recommends that the company diversify” rather than “It is recommended by our team to diversify.” ...
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