Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
History
Founded in April 2007 by Mark Pincus, Zynga completed an initial public offering (IPO) in December 2011. Shares of Zynga rose nicely in late 2014 after the company launched its entry into the mobile Action Strategy category with an early beta of a new mobile game: “Empires & Allies.” This release marks the first step for Zynga and its commitment to this category throughout 2015. Zynga says its new “Empires & Allies” completely reimagines the brand for today’s mobile audience. In June 2011, “Empires & Allies” began on Facebook (FB) and within a month had nearly 40 million users. That version ended on Facebook in April 2013.
Despite recent good news, TheStreet Ratings team rates Zynga stock as a “Sell” with a ratings score of D because ...
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