Skip to Content
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

History

Founded in April 2007 by Mark Pincus, Zynga completed an initial public offering (IPO) in December 2011. Shares of Zynga rose nicely in late 2014 after the company launched its entry into the mobile Action Strategy category with an early beta of a new mobile game: “Empires & Allies.” This release marks the first step for Zynga and its commitment to this category throughout 2015. Zynga says its new “Empires & Allies” completely reimagines the brand for today’s mobile audience. In June 2011, “Empires & Allies” began on Facebook (FB) and within a month had nearly 40 million users. That version ended on Facebook in April 2013.

Despite recent good news, TheStreet Ratings team rates Zynga stock as a “Sell” with a ratings score of D because ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Project Management: Achieving Competitive Advantage, Fifth Edition

Project Management: Achieving Competitive Advantage, Fifth Edition

Jeffrey K. Pinto

Publisher Resources

ISBN: 9780134167848