Many thousands of hotel/motels compete for travelers’ dollars. Some major rival firms to Marriott are InterContinental, Wyndham Worldwide, Hilton Hotels, Accor S.A., Best Western, Choice Hotels, and Starwood Hotels & Resorts. Exhibit 9 provides a comparison of Marriott and two other competitors, and Exhibit 10 provides additional data regarding some competitors.

Exhibit 9

Marriott versus Rival Firms

Marriott Hilton Starwood
# Fulltime Employees 123,000 152,000 180,000
$ Net Income $753 M $673 $633 M
$ Revenue $13,795 M $10,502 M $5,983 M
$ Revenue/Employee $112,000 $69,000 $33,200
$ EPS Ratio $2.35 $0.56 $3.41
Market Cap. $23.5 B $27.9 B $13.86 B

Source: The creation of this table is based on Yahoo Finance and company ...

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