Competitors
Many thousands of hotel/motels compete for travelers’ dollars. Some major rival firms to Marriott are InterContinental, Wyndham Worldwide, Hilton Hotels, Accor S.A., Best Western, Choice Hotels, and Starwood Hotels & Resorts. Exhibit 9 provides a comparison of Marriott and two other competitors, and Exhibit 10 provides additional data regarding some competitors.
Exhibit 9
Marriott versus Rival Firms
| Marriott | Hilton | Starwood | |
|---|---|---|---|
| # Fulltime Employees | 123,000 | 152,000 | 180,000 |
| $ Net Income | $753 M | $673 | $633 M |
| $ Revenue | $13,795 M | $10,502 M | $5,983 M |
| $ Revenue/Employee | $112,000 | $69,000 | $33,200 |
| $ EPS Ratio | $2.35 | $0.56 | $3.41 |
| Market Cap. | $23.5 B | $27.9 B | $13.86 B |
Source: The creation of this table is based on Yahoo Finance and company ...
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