Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Values, Vision, Mission
In 2003, IBM executives and over 300,000 employees convened for the first time in 100 years to reestablish and reanalyze the company’s core values and existing mission statement. Core values, according to top management at IBM, are more than ethics and legal compliance. From that 2003, 72-hour discussion, IBM decided on these three core values that all IBM employees globally are expected to live every day. Although vague, the values are:
Dedication to every client’s success
Innovation that matters for our company and the world
Trust and personal responsibility in all relationships
At the 2003 meeting, IBM abandoned its existing more formal mission statement. As of 2015, there is still no formal mission or vision statement ...
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