Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Future
Priceline’s year-over-year growth rates have generally decelerated in recent years. For example, in 2014, Priceline’s accommodation room night reservation growth was 28 percent, a deceleration from 37, 40, and 53 percent in the years prior, respectively. Given the size of its hotel reservation business, the company expects that its year-over-year growth rates will continue to decelerate.
Priceline’s mobile offerings have received strong reviews and achieved solid download trends, and are driving an increasing share of its business. Mobile bookings present an opportunity for growth and are necessary to maintain and grow its business as consumers increasingly turn to mobile devices instead of a personal computer and to mobile applications ...
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