January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
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Competitors
Harley’s primary rivals include privately held companies such as Triumph Motorcycles Limited, Ultra Motorcycle Company, and Viper Motorcycle Company. But in addition, major foreign-based rivals include Honda and Suzuki. Another major rival is Polaris Industries, although that company also sells snowmobiles and four-wheel vehicles. Exhibit 7 provides a comparison of Harley with Polaris and Honda. Note that Harley has the highest revenue per employee, which is attractive for the company.
Exhibit 7 A Financial Comparison of Harley-Davidson versus Rivals
| Harley-Davidson | Polaris | Honda | |
|---|---|---|---|
| # Employees | 6,500 | 7,000 | 204,730 |
| $ Net Income | 845 M | 454 M | 4,679 |
| $ Revenue | 6,228 M | 4,479 M | 111,137 M |
| $ Revenue/Employee | 958,000 | 640,000 | 543,000 ... |
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