January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
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Competitors
For 2014, JetBlue and Delta Air Lines (DAL) reported the highest revenue growth of 6.9 percent, followed by Southwest Airline’s, 5.1 percent, Alaska Air Group’s (ALK) 4.1 percent, and United Continental Holdings’ 1.6 percent. Exhibit 5 provides some comparative metrics of JetBlue and other airlines. Notice that JetBlue’s revenue per employee is much less than United Continental, and its EPS is lowest among the sample air carriers.
Exhibit 5
JetBlue versus Rival Airlines on Key Metrics
| JetBlue | American | Southwest | United Continental | |
|---|---|---|---|---|
| $ Revenue | 6 B | 43 B | 19 B | 40 B |
| # Employees | 16 K | 115 K | 47 K | 85 K |
| $ Revenue per Employee | 375,000 | 374,000 | 404,000 | 470,000 |
| $ Net Income | 400 M | 3 B | 1.2 B | 1.2 B |
| $ EPS | 1.20 | 3.95 | 1.66 | 2.95 |
| $ Market Capitalization ... |
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