Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Competitors
Priceline competes with hundreds of online and traditional travel agencies and reservation services, including even Google, Apple, Alibaba, Amazon, and Facebook, all of which have access to significantly greater and more diversified resources than Priceline does. Social media and search engine sites continue to leverage other aspects of Priceline’s business. Google has entered various aspects of the online travel market through its ITA Software, Inc., a major flight information software company, its hotel meta-search service known as “Hotel Finder,” and its license of hotel-booking software known as Room 77.
Priceline faces strong competition from online travel services including Expedia, Hotwire, Hotels.com, Travelocity, Orbitz, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access