Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Competitors
The ATV, side-by-side, and snowmobile markets are fiercely competitive with companies offering a wide range of products. Yamaha, for example, produces ATVs, side-by-sides, outboard marine engines, motorcycles, and many other products. Honda Motor Company produces everything Yamaha does in addition to vehicles. John Deere produces side-by-side products and lawn mowers all the way to heavy machinery for farming. Polaris and Arctic Cat dominate the snowmobile industry, but Bombardier Recreational Products (BRP) and Yamaha also make snowmobiles. Polaris also produces motorcycles.
Exhibit 6 provides a comparison of Arctic Cat with Polaris and Deere. Note that Arctic Cat is significantly smaller than its main rival Polaris and even Deere ...
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