Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Constellation Brands Inc., 2015
www.cbrands.com, STZ
Headquartered in Victor, New York, Constellation Brands is the third-largest producer and marketer of beer in the United States and the second-largest producer of wine in the United States, Canada, and New Zealand, with operations also in Mexico and Italy. The firm holds 14 and 2.7 percent of the total wine market share in the United States and worldwide, respectively. Top wine brands include Arbor Mist, Blackstone, Clos du Bois, Franciscan Estate, and many others. Constellation’s spirit (liquor) brands are limited to Black Velvet Canadian Whiskey and Svedka Vodka. Spirits only account for 5 percent of total company sales, with wine and beer fairly evenly accounting for the remaining 95 percent. ...
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