Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Chapter Summary

Successful strategy implementation depends on cooperation among all functional and divisional managers in an organization. Marketing departments are commonly charged with implementing strategies that require significant increases in sales revenues in new areas and with new or improved products. Finance and accounting managers must devise effective strategy-implementation approaches at low cost and minimum risk to that firm. Research and development managers have to transfer complex technologies or develop new technologies to successfully implement strategies. Information systems managers are being called on more and more to provide leadership and training for all individuals in the firm. The nature and role of marketing, finance/accounting, ...