Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Competitors

The global beer market is dominated by Anheuser-Busch InBev, SAB Miller, Heineken, Crown Imports, Carlsberg, Asahi, and others. In the United States alone, AB InBev, SAB Miller, Crown Imports, and Heineken account for 46, 33, 6, and 4 percent of the total market share, respectively. Other sizable brewers include Pabst, makers of Pabst Blue Ribbon, as well as Boston Beer, makers of Sam Adams, Yuengling, and Sierra Nevada, all based in the United States. Further consolidation is expected but many new micro and craft breweries are started each year. There are over 2,500 brewers in the United States, all competing on price, quality, brand, perception, distribution, and, importantly, shelf space in retail establishments. Exhibit 11 provides ...