Assurance of Learning Exercises

Exercise 6A Perform a SWOT Analysis for Hershey Company


The SWOT Matrix is the most widely used of all strategic planning tools and techniques because it is conceptually simple and lends itself readily to discussion among executives and managers. The SWOT Matrix is effective in formulating strategies because it clearly matches a firm’s internal strengths and weaknesses with the firm’s external opportunities and threats to generate feasible strategies that should be considered. This exercise gives you practice in developing a SWOT for a large corporation.


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