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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

JetBlue Airways Corporation, 2015

www.jetblue.com, JBLU

Headquartered in Long Island City, New York, JetBlue is a passenger airline carrier company operating a fleet of 13 Airbus A321 aircrafts, 130 Airbus A320 aircrafts, and 60 EMBRAER 190 aircrafts. JetBlue serves 90 destinations in 27 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, and 17 countries in the Caribbean and Latin America. JetBlue is sometimes called New York’s Hometown Airline, and is the leading carrier in Boston, Fort Lauderdale/Hollywood, Los Angeles (Long Beach), Orlando, and San Juan.

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Publisher Resources

ISBN: 9780134167848