January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/eBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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History
Former Southwest Airlines employee, David Neeleman, incorporated “NewAir” in Delaware in August 1998 but later changed its name. JetBlue started by following Southwest’s approach of offering low-cost travel, with the exception that JetBlue would offer amenities, such as in-flight entertainment—for instance, a TV at every seat and Sirius satellite radio. Neeleman’s vision for JetBlue was “to bring humanity back to air travel.”
In September 1999, JetBlue was awarded 75 initial take off/landing slots at JFK International Airport in New York City. The airline started operations on February 11, 2000, with service to Buffalo and Ft. Lauderdale.
In 2012, for the eighth year in a row, JetBlue was ranked “Highest in Customer Satisfaction Among ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.