January 2016
Intermediate to advanced
480 pages
132h 28m
English
There are some positive signs at Zynga (Graham, December 4, 2014): (1) The company is beginning to reposition itself from Facebook to mobile games, (2) the Zynga brand is well established, (3) the acquisition of NaturalMotion provides the company with new games, and (4) the move into the sports ventures with NFL Showdown and its upcoming Tiger Woods golf title provide the company with a new revenue source. But will this be enough? In a highly competitive market, Zynga is the only major company that is not operating at a profit. What should CEO Don Mattrick do next?
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