January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Competitors
The tortilla industry consists of over 380 businesses in the United States alone, generating $3.5 billion in USD revenues. About half of all tortilla revenue in the states is generated by Gruma. A rival firm, Grupo Bimbo, S.A.B de C.V., also headquartered in Mexico, produces tortillas, but that company offers cakes and other snack items as well. Cargill, Inc., Grupo Minsa, S.A.B. de C.V., El Milagro, Grupo Industrial Maseca, and Reser’s Fine Foods also are competitors, along with hundreds of other tortilla producers. Tyson, Hormel, General Mills, and PepsiCo’s Frito Lay all produce tortillas or corn chips as well. The list of rival firms is extensive. Exhibit 7 provides a comparative analysis of Gruma with Grupo Bimbo.
Grupo Bimbo, ...
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