January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Future
For the full year 2015, JetBlue projects that its operating capacity will increase by approximately 8 percent over 2014, with the addition of 12 Airbus A321 aircraft to its operating fleet. The company projects that its cost per available seat mile, excluding fuel and profit sharing, will increase 1 percent over 2014.
The airline industry is intensely competitive, and is becoming more and more like a commodity. JetBlue is backing away from its amenities in order to compete and stay profitable, yet customers are expecting more personalized services and amenities. JetBlue needs a clear strategic plan. Help the company prepare this document.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.