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After studying this chapter, you should be able to do the following:
2-1. Describe the nature and role of vision statements in strategic management.
2-2. Describe the nature and role of mission statements in strategic management.
2-3. Discuss the process of developing a vision and mission statement.
2-4. Discuss how clear vision and mission statements can benefit other strategic-management activities.
2-5. Describe the characteristics of a good mission statement.
2-6. Identify the components of mission statements.
2-7. Evaluate ...