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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Internal Issues

Organizational Structure

Constellation appears to operate from a divisional-by-product type organizational structure, but there is no chief operating officer, chief strategy officer, chief technology officer, R&D officer, chief information officer, or chief marketing officer. The company’s organizational chart is depicted in Exhibit 1.

Exhibit 1

Constellation Brands’ Organizational Structure

A tree diagram shows Constellation Brands’ organization structure.

Source: Based on company documents.

Vision/Mission/Values

Constellation’s vision statement is “To elevate life with every glass raised.” This statement is not provided with the company’s Annual Report or Form ...

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Publisher Resources

ISBN: 9780134167848