January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Vision/Mission
Arctic Cat has no vision statement, but does have a “passion” statement that could count as the firm’s mission statement. The passion statement is as follows:
Passion. It’s in everything we do. Within every turn of a screw. Every hole drilled. Every knuckle bloodied. It’s what makes us Arctic Cat. From the assembly line workers to the R&D engineers, we all share a common bond tougher than steel. Forged of sweat and raw determination. It’s a commitment to making the best ATVs, Side by Sides, and Snowmobiles around. Arctic Cat Passion. Three big words no one else can dare claim. It’s what separates us from all the rest. (cited from www.arcticcat.com)
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