8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

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Learning Objectives

After studying this chapter, you should be able to do the following:

  1. 8-1. Identify and describe strategic marketing issues vital for strategy implementation.

  2. 8-2. Explain why social media marketing is an important strategy-implementation tool.

  3. 8-3. Explain why market segmentation is an important strategy-implementation tool.

  4. 8-4. Explain how to use product positioning (perceptual mapping) as a strategy-implementation tool.

  5. 8-5. Identify and describe strategic finance/accounting issues vital for strategy implementation. ...

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