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After studying this chapter, you should be able to do the following:
8-1. Identify and describe strategic marketing issues vital for strategy implementation.
8-2. Explain why social media marketing is an important strategy-implementation tool.
8-3. Explain why market segmentation is an important strategy-implementation tool.
8-4. Explain how to use product positioning (perceptual mapping) as a strategy-implementation tool.
8-5. Identify and describe strategic finance/accounting issues vital for strategy implementation. ...
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