JetBlue has a combined vision/mission that reads: “JetBlue Airways exists to provide superior service in every aspect of our customers’ air travel experience.” The company also has a customer bill of rights on the corporate website.
Organizational Structure
JetBlue lists nine top executives on its corporate website. The company appears to operate using a functional design, as illustrated in Exhibit 1.
JetBlue has two reportable segments: (1) revenue from passengers filling seats and (2) revenue ...
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