January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Future
Constellation Brands is a rapidly growing firm enjoying approximately a 45 percent increase in stock price in 2014, and nearly 1,000 percent since the 2009 stock market bottomed. The firm currently owns 14 percent of the U.S. wine market, but only 2.7 percent of the wine market worldwide. Constellation reported revenues of $4.8 billion in fiscal 2014, with nearly half of the revenues being derived from beer and the other half from wine and spirits. Spirits are a small part of the overall business, accounting for around 5 percent of total revenues. Constellation’s beer segment is focused on the United States, where it has rights to Grupo Modelo’s U.S. beer business from Anheuser-Busch InBev. So, while doing great financially, the firm is ...
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