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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Assurance of Learning Exercise

Strategic Planning for Gruma SAB

Purpose

Strategic-management classes are usually composed of a team of students who perform case analysis as described in the text. The purpose of this exercise is to examine whether individual decision making is better than group decision making. Academic research suggests that groups make better decisions than individuals about 80 percent of the time. No company has sufficient resources to implement all strategies that would benefit the firm. Thus, tough choices have to be made. Ranking strategies as to their relative attractiveness (1 = most attractive, 2 = next most attractive, etc.) is a commonly used procedure to help determine which actions to fund. Oftentimes, a group of ...

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Publisher Resources

ISBN: 9780134167848