Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Assurance of Learning Exercise

Strategic Planning for Gruma SAB

Purpose

Strategic-management classes are usually composed of a team of students who perform case analysis as described in the text. The purpose of this exercise is to examine whether individual decision making is better than group decision making. Academic research suggests that groups make better decisions than individuals about 80 percent of the time. No company has sufficient resources to implement all strategies that would benefit the firm. Thus, tough choices have to be made. Ranking strategies as to their relative attractiveness (1 = most attractive, 2 = next most attractive, etc.) is a commonly used procedure to help determine which actions to fund. Oftentimes, a group of ...