book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
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Headquartered in New York City, Citigroup is a diversified financial services holding company formally divided into Citicorp and Citi Holdings. Citi Holdings contains the noncore businesses and comprises only about 6 percent of the overall company. The Citicorp segment provides global banking, advisory services, derivative services, brokerage, mortgages, auto loans, and much more. Citigroup is the largest banking enterprise in the world based on geographic coverage with operations in 160 nations and over 16,000 offices worldwide with 251,000 full-time employees. Citigroup is world’s largest credit card issuer with over 900 million retail accounts with various well-known brands.
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