Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
History
SABMiller traces its roots back to South Africa in 1895. The initials SAB stand for South African Breweries, with the name Miller being added to the company in 2002 to reflect the 57 percent acquisition of Miller Brewing Company. SAB first went public in 1897 in Johannesburg and was listed in London just one year later. In 1955, SAB acquired Ohlsson’s and Chandlers, both rival firms in South Africa, giving SABMiller 98 percent market share in the South African beer market. SABMiller acquired Bavaria S.A. in Colombia in 2005. Bavaria was South America’s second-largest brewer and producer of both Agulia and Club Colombia. SABMiller engaged in the hostile takeover of Australia-headquartered Fosters in 2009, but the acquisitions did not include ...
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