Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Internal Issues

Vision/Mission/Ethics

The World Wildlife Fund’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. The organization’s vision is “to build a future in which people live in harmony with nature.” WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. In an effort to increase organizational effectiveness, WWF has recently shifted its emphasis from a narrow focus on saving specific species and landscapes to a broad focus addressing the global forces and threats that are impacting specific species and landscapes. This shift has led the organization to focus its efforts on the six key areas of forests, marine, freshwater, wildlife, ...