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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

by Fred R. David, Forest R. David
January 2016
Intermediate to advanced
480 pages
132h 28m
English
Pearson
Content preview from Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

Segments

Regions

Upon examination of the number of stores in Exhibit 2, the United States possesses the greatest number of Tiffany locations, with 94 stores, or 32.5 percent of worldwide store locations, and garners 48 percent of worldwide net sales. The Asia-Pacific region, second-largest with 72 store locations, generates 23 percent of worldwide net sales.

Exhibit 2

Percent of Tiffany Stores by Geographic Region

A pie chart is divided as follows: United States, 94; Canada and Latin America, 27; Asia-Pacific, 72; Japan, 54; Europe, 37; emerging markets, 5.

Source: Based on Tiffany’s 2014 Annual Report, pages 4–5.

For calendar year 2013, Tiffany’s sales in the United States garnered 88 percent of the total net sales. The 121 stores in the Americas are located as follows: United States (94), ...

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Publisher Resources

ISBN: 9780134167848