January 2016
Intermediate to advanced
480 pages
132h 28m
English
book
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
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Segment Data
Wynn operates in two business segments—Macau and Las Vegas—as revealed in Exhibits 2 and 3. Note that Wynn derives about three times more revenue from Macau than Las Vegas. Wynn has a 20-year lease agreement with the Macau government that runs through 2022. Currently there are two Wynn properties in Macau with a third to be completed in 2016. The properties include eight restaurants, a full array of shops, spa, poker pit, high-end private gambling salons, as well as table games and slots. Exhibit 3 reveals that Wynn’s Macau properties have double the table games of the two Las Vegas properties, but far fewer slots. Macau properties account for about 17 percent of total rooms, yet Macau accounted for 61 percent of revenues in 2013, ...
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