Harley publishes a statement on its website as follows: “We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.” Harley’s vision for sustainability is “We preserve and renew the freedom to ride.”
Organizational Structure
Harley’s former COO, Matt Levatich, became the company’s president and CEO in May 2015. Levatich had been president and Chief Operating Officer (COO) since 2009. He succeeded Chairman and CEO Keith Wandell, who retired. As illustrated in Exhibit 1, Harley’s structure reflects the two business segments, as well as global vice presidents.
Exhibit ...
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