September 2010
Intermediate to advanced
388 pages
12h 9m
English
Content preview from Organisational Change
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10.8.1 Creativity and Innovation
Creativity provides the cutting edge of organisational excellence. It is reflected in the organisation's ability to achieve improvement after improvement, and innovate both incrementally and radically, in its continuing quest for competitive advantage(s).
World-class organisations develop and use creativity through structural mechanisms like quality circles, employees' suggestion schemes, creative team and task forces, and appropriate systems of reward and recognition.
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